SEO - Search Engine Optimization
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XCaliber Search Engine Optimization Services
What exactly is Search Engine Optimization and how can XCaliber increase your business through this process?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. For example, spidering is a means of providing up-to-date data. “Web crawlers” are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam). Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
Our full service SEO program guides you through the process of building your rankings and increasing the traffic to your website. This should then increase your bottom line revenue stream from the new business steered to you. For a full service SEO project, we would proceed through the following steps:
Step 1: Discovery
We will need some time to review your company’s business model, target audience and short and long term goals and objectives. We then review your website to identify any potential problems so that we may rectify these issues and increase your SEO even faster. Among other things, this review will include a study of your site architecture, page construction, content, link popularity and web server configuration, as well as studying your competitor’s.
Step 2: Evaluation
We will take all of the information we have gathered from you and from your web site and give you our evaluation on how we feel we can improve your business. This evaluation will include a prioritized list of our recommendations with detailed explanations backed by our analysis so that we may increase your revenue as soon as possible.
Step 3: Start Editing
Once we have completed Steps 1 and 2, we will review our keyword analysis with you and get your approval to begin using your choice of keywords. Then we begin to edit your web site, making ongoing changes periodically to narrow the focus on the chosen targeted keywords. This process will constantly be monitored and re-edited until we have obtained your desired results.
Step 4: Monitoring
We will re-submit your revised web pages to the identified applicable search engines. Now we are ready to monitor the ranking of the domain and specified web pages for the chosen keywords in the web site. Through our online access to various ranking reports, you will be able to watch the increase in your ranking on the monitored search engines. In addition, we will also allow you to see the ranking of the top ranked competing web sites in the monitored search engines for each keyword. You will always know what your competition is doing.
Step 5: Mapping
 For even greater results, and if appropriate for the scope of the project, we can implement
Link-Maps technology to facilitate the indexing of sites that link to your site to further increase your
Link Popularity;
Path-Maps technology to facilitate the tracking of web site traffic analysis and visitor path tracking
over a two (2) day period to examine the quality of your traffic; and
Dynamic Site Mapping technology to facilitate site mapping through the search engine spider
crawling of dynamic, frames, and very large static web sites.
Using all of these steps will insure that your site is as highly ranked as it can be on an organic level. The entire process normally takes from three (3) to six (6) months to get your site in the top 10 under your keywords and engines. During this process, you will watch the results and ranking increase every month, as will your business.
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